Director of Acquisition – Lead Growth for $500M DTC Brand

About the role

We are seeking a Director of Acquisition to own end‑to‑end customer growth for a $500M+ direct‑to‑consumer brand with over $100M in annual media spend. The role combines creative strategy, funnel optimization, and media leadership to drive profitable, sustainable growth across paid, owned, and organic channels.

Key responsibilities

• Define and execute acquisition strategy across paid, owned, and organic channels, with Meta as the primary platform.
• Allocate and manage a $100M+ annual paid media budget with clear performance accountability.
• Develop creative strategies that drive sales for individual products and bundles.
• Leverage AI tools to accelerate creative testing, media decisions, and funnel optimization.
• Oversee funnel performance from ad to landing page to offer, including CRO testing and incrementality measurement.
• Lead a team of Growth Managers across media, creative, and funnel functions.

Required profile

• 10+ years of experience in performance marketing or acquisition roles.
• Proven track record scaling direct‑response products and managing $50M+ annual ad spend.
• Strong creative strategy skills with the ability to define angles, hooks, and offers.
• Hands‑on experience building and optimizing full‑funnel acquisition pathways.
• Experience leading senior growth or performance managers (5‑6+).
• Background in DTC, performance marketing, affiliate, or direct‑response environments.

Required skills

What we offer

• Fully remote work arrangement.
• Competitive salary.
• Opportunity to impact a leading DTC brand with a multi‑six‑figure daily ad spend.