Wealth Regional Director – High Net Worth (Miami)

About the role

Santander is seeking a US Wealth Regional Director to lead revenue growth, distribution execution, and advisor engagement for its High Net Worth and International Wealth segment in Miami.

Key responsibilities

• Develop and execute the commercial sales strategy for HNW and international wealth businesses.
• Drive growth in managed portfolios, structured solutions, alternatives, lending, and international investment products.
• Set advisor and regional sales targets, KPIs, and compensation levers aligned with P&L objectives.
• Identify new business opportunities in global HNW markets (LATAM, EMEA, APAC, global families, expats).
• Lead, mentor, and develop a team of relationship managers, advisors, and sales specialists.
• Partner with regional leadership and branch managers to increase product penetration.
• Oversee pipeline development, client segmentation, and campaign execution.
• Ensure all sales activity complies with FINRA, SEC, OFAC, KYC/AML, FATCA, CRS, Reg BI, and firm supervisory requirements.
• Coordinate with Legal & Compliance on cross‑border marketing restrictions and international client documentation.
• Serve as escalation point for compliance matters involving international accounts, tax considerations, product eligibility, or client onboarding.

Required profile

• Deep understanding of U.S. wealth management regulations, including FINRA/SEC rules, Reg BI, AML/KYC, suitability standards, FATCA, CRS, and OFAC.
• Proven experience leading revenue growth strategy for High Net Worth or international wealth segments.
• Strong ability to manage cross‑border client bases and navigate multi‑jurisdictional requirements.
• Experience partnering with product, compliance, marketing, and senior leadership teams.
• Demonstrated leadership in mentoring relationship managers and advisors.

Required skills

• FINRA/SEC compliance knowledge
• Regulation Best Interest (Reg BI) expertise
• AML/KYC procedures
• FATCA/CRS compliance
• OFAC sanctions screening