VP, Commercialization

About the role

The VP, Commercialization leads the end‑to‑end launch of new offers, called Lightning Strikes, from concept through market. This senior position owns the commercialization discipline, builds a tiger team, and uses AI tools to drive market and pricing analysis, launch planning, and cross‑functional readiness.

Key responsibilities

• Serve as the single accountable owner for each Lightning Strike, defining the offer, pricing, and scope using AI‑assisted analysis.
• Own and evolve the company’s commercialization and launch playbook, including RACI and tiering models, and make go/no‑go decisions.
• Recruit, lead, and develop a small tiger team and coordinate marketing, product, sales, and delivery stakeholders.
• Partner with marketing to create launch content and with sales leadership for enablement.
• Define success metrics, run post‑launch reviews, and build business cases for headcount and budget.

Required profile

• 10+ years in commercialization, go‑to‑market strategy, or product marketing with a track record of launching new offers.
• Proven ability to lead cross‑functional teams without direct authority.
• Fluent use of AI tools for market synthesis, program tracking, and content creation.
• Strong pricing, packaging, and unit‑economics instincts.
• Excellent executive communication and program management rigor.

Required skills

• AI‑assisted market and pricing analysis.
• Launch playbook development with clear RACI and tiering.
• Program management and launch calendar coordination.
• Executive presentation and stakeholder management.

What we offer

• Comprehensive health coverage and competitive retirement plans.
• Generous PTO, parental leave, and flexible work options.
• Professional development investment and an inclusive, diverse workplace.