Vice President, Marketing

About the role

PRGX, a global provider of source-to-pay data analytics and software, is hiring a Vice President, Marketing in Atlanta, GA. The role builds and scales an integrated demand-generation engine and leads the marketing function, reporting directly to the Chief Revenue Officer within the Go-to-Market Leadership Team.

Key responsibilities

• Build and scale an integrated demand-generation engine across digital, content, events, intent, partner and account-based channels, tailored to priority segments and strategic accounts.
• Own marketing-sourced pipeline goals with Sales and Business Development, and define shared service-level expectations and funnel governance.
• Rebalance investment toward measurable growth programs and run tests on audiences, messages, offers, channels and conversion paths.
• Lead lifecycle and nurture strategies, including cross-sell and expansion campaigns.
• Define and refine corporate, platform and solution positioning and messaging across SaaS, data intelligence and tech-enabled managed services.
• Partner with Product, Sales, Solutions and Delivery on go-to-market plans, launches, packaging, buyer personas and competitive intelligence.
• Create sales enablement: pitch narratives, battlecards, use cases, case studies, ROI stories, proposals and executive thought leadership.
• Manage external analyst relations, briefings and inquiries, and build evidence-based proof points.
• Lead public relations, executive visibility, awards, speaking and media engagement, and coordinate an influence plan across analysts, partners and customers.
• Set up a marketing operating system covering planning, budget governance, attribution, dashboards and quarterly reviews.
• Own the marketing technology roadmap and data quality across CRM, marketing automation, web, analytics, intent and campaign platforms.
• Define KPIs, report transparently to executive leadership and recommend stopping, scaling or redesigning programs.
• Lead a high-impact internal team and agency ecosystem, and contribute to enterprise go-to-market strategy.

Required profile

• 12+ years of progressive B2B marketing experience, including significant leadership in enterprise SaaS, data/analytics, technology-enabled services or managed services.
• Experience leading a team of 7-10 across account-based marketing, demand generation, campaign lifecycle management and sales enablement.
• Proven success building or improving a demand-generation and revenue-marketing function that delivered measurable pipeline and revenue.
• Direct experience managing external industry analyst relationships and briefing programs.
• Bachelor's degree in marketing, business, communications or a related field, or equivalent practical experience.
• Must be authorized to work in the United States without sponsorship; English required.

Required skills

• Modern B2B marketing operations, CRM and marketing automation, funnel analytics, attribution and account-based marketing.
• Product marketing, segmentation, messaging, launches, competitive strategy and sales enablement.
• Executive-level communication and judgment to influence the CRO, CPO and broader leadership team.

Preferred: experience marketing to CFO, CPO, finance, procurement or source-to-pay audiences; private-equity-backed, global or transformation-stage organizations; familiarity with usage, subscription and recurring-revenue models; partner or alliance marketing; MBA or comparable advanced degree.