Strategic SEO Copywriter

About the role

Comfrt is seeking a search‑obsessed, brand‑fluent copywriter to own the written word across its SEO ecosystem. You will write for rankings, AI‑generated answers, and conversion on multiple channels, including the DTC site, Amazon, TikTok Shop, and retail partners.

Key responsibilities

• Produce SEO‑optimized blog content that builds topical authority and targets non‑branded search.
• Lead keyword research and discovery projects to uncover emerging opportunities and shifting intent.
• Craft content structured for AI answer visibility, applying AEO and GEO best practices.
• Develop and optimize title tags, meta descriptions, H‑tag structures, and on‑page copy.
• Support internal linking strategy through intentional content architecture.
• Refresh and re‑optimize existing content based on performance data.
• Write product, collection, and category copy for comfrt.com and adapt listings for Amazon, TikTok Shop, and other partners.
• Collaborate with ecommerce, paid, product, and creative teams to align brand voice with search performance.
• Localize copy for international markets while maintaining brand consistency.

Required profile

• Passion for search and deep understanding of SEO fundamentals.
• Ability to translate brand voice into high‑performing, data‑driven copy.
• Strong collaboration skills with cross‑functional teams.
• Experience adapting copy for multiple platforms and international markets.

Required skills

• SEO
• Copywriting
• Keyword research
• On‑page optimization
• Content auditing
• Localization
• Meta tag creation
• AI answer optimization