SEO Analyst

About the role

We are looking for an SEO Analyst to join our Web Operations team and drive content and technical SEO initiatives across a large‑scale website modernization and migration project. Reporting to the VP of Digital, you will collaborate with Content, Product Marketing, Development and Design to improve organic visibility and support business goals.

Key responsibilities

• Conduct keyword research to support content creation, optimization, and product alignment.
• Build SEO content briefs with target keywords, search intent, structure recommendations, and internal linking opportunities.
• Audit existing content for optimization, cannibalization, thin content, and keyword drift.
• Support TOFU and MOFU content planning aligned to business priorities and product taxonomy.
• Optimize and score content using SEO tools such as Clearscope.
• Partner with Product Marketing and Content teams to validate content opportunities before production.
• Build and maintain recurring SEO dashboards and reporting in GA4, Google Search Console, Looker Studio, or Power BI.
• Monitor keyword rankings, organic traffic trends, CTR, impressions, and conversion performance.
• Analyze traffic fluctuations, identify causes such as algorithm changes, migration impacts, or seasonality, and present findings in business‑friendly language.
• Conduct technical SEO audits using Screaming Frog and Sitebulb.
• Identify and troubleshoot crawl, indexation, canonical, redirect, and hreflang issues.
• Support migration QA and redirect validation across web properties.
• Assist with structured data and schema markup implementation.
• Monitor Core Web Vitals and communicate recommendations to technical stakeholders.

Required profile

• Analytical and detail‑oriented.
• Comfortable operating in a fast‑moving enterprise environment where priorities evolve.
• Strong cross‑functional coordination and communication skills.

Required skills

• Keyword research
• SEO content brief creation
• Clearscope
• Google Analytics 4 (GA4)
• Google Search Console
• Looker Studio
• Power BI
• Screaming Frog
• Sitebulb
• Structured data & schema markup
• Core Web Vitals monitoring