Social Media Manager

About the role

The Social Media Manager will design and execute organic social media strategies that boost brand visibility, audience engagement, and measurable marketing outcomes for SASSO and its clients. This role collaborates with cross‑functional teams to plan, create, publish, optimize, and report on content across Instagram, Facebook, TikTok, LinkedIn, YouTube and emerging platforms.

Key responsibilities

• Develop and implement comprehensive social media strategies aligned with client goals.
• Create, schedule, and publish content using platform‑specific best practices.
• Monitor performance, generate reports, and provide data‑driven recommendations.
• Manage influencer, creator, ambassador and user‑generated content programs.
• Leverage AI tools for research, ideation, content generation, repurposing and workflow efficiency while ensuring human oversight.
• Collaborate with Account Management, Creative, Communications, Digital, Media, Strategy and Production teams.

Required profile

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media or a related field (preferred).
• 3–5 years of professional experience in social media, digital content or integrated marketing, preferably in an agency setting.
• Proven track record developing and managing strategies across major social platforms.
• Experience creating editorial calendars, reporting on performance and translating insights into actionable plans.
• Familiarity with influencer and user‑generated content programs.

Required skills

• Strong writing, editing and visual storytelling abilities for social media formats.
• Proficiency with social publishing, scheduling, analytics and listening tools such as Sprout Social, Later, Hootsuite, Meta Business Suite, LinkedIn Campaign Manager, TikTok Business Center and YouTube Studio.
• Working knowledge of Google Analytics, Canva, CapCut and Adobe Premiere.
• Understanding of short‑form video trends, hashtag strategy, platform‑specific formats and paid social creative considerations.