Social Media Manager – Iconic Brands

About the role

As a Manager, Social Media you will own the social presence for several of Hasbro’s most iconic brands, shaping how fans engage with beloved products across multiple platforms. You’ll blend strategic thinking with hands‑on content creation, driving social innovation while keeping an always‑on engine humming.

Key responsibilities

• Monitor platform trends, creator culture, and competitor activity to recommend test‑and‑learn opportunities.
• Lead end‑to‑end social strategy and channel management for 2–3 brands on Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms.
• Act as editorial “editor‑in‑chief,” setting voice, tone, and community standards, and responding to micro‑trends in real time.
• Design social‑first strategies for cultural moments, product launches, and licensing activations.
• Oversee always‑on content calendars, balancing storytelling, product messaging, and platform‑native formats.
• Partner with regional teams to adapt influencer and social programs for local markets.

Required profile

• Curious, culturally tuned‑in professional with a passion for play and storytelling.
• Strategically sharp thinker who can move fast and make data‑driven decisions.
• Strong community‑building mindset, able to foster meaningful fan relationships.
• Excellent editorial judgment and ability to spot micro‑trends within minutes.

Required skills

• Experience managing content on Instagram, TikTok, Facebook, X/Twitter, YouTube.
• Familiarity with emerging social platforms and creator ecosystems.