Social Marketing Manager – YouTube

About the role

You will lead high‑profile social and influencer campaigns for YouTube, shaping how Gen Z audiences perceive the platform and its creators. The role partners closely with Go‑To‑Market leads, product marketers, and external agencies to deliver compelling, data‑driven stories.

Key responsibilities

• Design and execute global social media campaigns that drive awareness and engagement for YouTube products and creators.
• Collaborate with GTM leads, product marketing managers, and regional partners to align messaging and objectives.
• Manage external agency relationships and ensure deliverables meet budget and timeline constraints.
• Analyze audience data and performance metrics to refine strategies and report insights to senior stakeholders.
• Scale successful campaigns across multiple markets while maintaining brand consistency.

Required profile

• Bachelor’s degree in business, marketing, communications, or equivalent experience.
• At least 6 years of experience leading social and influencer campaigns for Gen Z‑focused brands.
• Proven ability to work in a matrixed, global organization and influence cross‑functional teams.
• Strong analytical mindset with experience turning data into actionable storytelling.
• Excellent verbal and written communication skills for internal and external audiences.

Required skills

• Deep understanding of the YouTube ecosystem, creators, and culture.
• Experience partnering with product and GTM teams in large tech environments.
• Ability to manage multiple projects simultaneously with high attention to detail.

What we offer

• Competitive base salary ranging from $142,000 to $205,000 per year.
• Opportunities to work on high‑impact global campaigns with leading creators.
• Access to cutting‑edge AI tools to accelerate insights and strategy.
• Flexible location options across major US hubs, with a primary office in Playa Vista, CA.