SEO/AEO Manager – Remote (Dallas/Fort Worth preferred)

About the role

We are looking for an experienced SEO/AEO Manager to lead search visibility across a portfolio of B2B ecommerce brands. The role will shape strategy for traditional SEO, Answer Engine Optimization, Generative Engine Optimization, and emerging AI‑driven search platforms, ensuring our products stay discoverable wherever customers search.

Key responsibilities

• Develop and execute multi‑brand SEO and search visibility strategies aligned with revenue, traffic, and share‑of‑voice goals.
• Assess current operating model, define optimal team structure, and manage internal and external resources.
• Identify gaps in keyword coverage, rankings, and indexed content; create roadmaps to expand visibility.
• Establish measurement frameworks for AI‑driven search environments, tracking visibility, discoverability, and engagement metrics.
• Evaluate, recommend, and implement tools, technologies, and processes supporting modern SEO, AEO, and GEO initiatives.
• Collaborate with ecommerce, product marketing, content, development, and paid media teams to improve keyword coverage and non‑branded demand capture.
• Support large‑scale digital transformation and content migration while maintaining search performance.

Required profile

• Proven experience leading SEO strategies for B2B ecommerce or similar digital‑growth environments.
• Deep understanding of how AI is reshaping search behavior and the ability to translate those changes into actionable business strategies.
• Strong analytical mindset with experience building reporting methodologies beyond traditional SEO metrics.
• Ability to work cross‑functionally and manage both internal teams and external contractors.

Required skills

• Search Engine Optimization (SEO)
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• AI‑driven search platforms