SEO & Answer Engine Optimization Specialist

About the role

The SEO & Answer Engine Optimization (AEO) Specialist will join the digital team of a leading go‑to‑market consulting agency. Reporting to the VP of Digital Strategy, you will own search strategy and content execution for a portfolio of clients across multiple industries, bridging traditional SEO with emerging AI‑driven search surfaces.

Key responsibilities

• Conduct deep keyword research and build topic clusters aligned with client ICPs and buyer‑journey stages.
• Develop, maintain, and iterate pillar‑page and cluster content strategies for multiple accounts.
• Monitor and improve organic performance using GA4, Google Search Console, Ahrefs, and Semrush.
• Identify content gaps through competitive analysis and translate findings into editorial briefs.
• Understand how LLMs (GPT, Claude, Gemini, Perplexity) source content and structure pages to maximize citation likelihood in AI‑generated answers.
• Track AEO performance across emerging tools and help create a measurement framework.
• Write or edit SEO‑optimized content that follows brand voice and topical authority.
• Manage content calendars to ensure on‑time delivery of pillar pages, clusters, and supporting assets.
• Collaborate with PR and demand‑gen teams to align content with earned‑media campaigns and backlink opportunities.
• Run competitive intelligence reviews using Semrush, Ahrefs, and AI‑assisted research.
• Build Databox dashboards and provide regular performance reports with clear narrative and recommendations.
• Tag and track content performance within HubSpot to connect SEO activity to pipeline attribution.

Required profile

• Proven experience in SEO and emerging Answer Engine Optimization.
• Ability to conduct deep keyword research and develop pillar‑and‑cluster content plans.
• Strong analytical skills to monitor performance across GA4, Search Console, Ahrefs, and Semrush.
• Familiarity with AI‑driven search concepts, LLM retrieval patterns, and E‑E‑A‑T signals.
• Excellent written communication to produce SEO‑optimized content that matches brand voice.

Required skills

• GA4
• Google Search Console
• Ahrefs
• Semrush
• Claude Cowork
• HubSpot
• Databox
• Schema markup
• FAQ formatting