Senior Sales Manager

About the role

The Senior Sales Manager will lead group sales strategy, drive market share, and maximize revenue performance for Sanctuary Beach Resort through direct sales, strategic account management, and rigorous reporting.

Key responsibilities

• Own all group sales segments, proactively solicit new accounts, convert high‑yield business and maintain top‑tier client relationships.
• Prepare weekly pace reports, activity logs and monthly conversion analyses to identify market opportunities and revenue gaps.
• Partner with the Regional Director of Sales and General Manager to draft annual business plans, set budgets, and produce quarterly sales strategies and forecasts.
• Interview, select, train and mentor junior sales associates while coordinating multi‑departmental support for flawless group experiences.
• Conduct outside sales calls, represent the hotel at trade shows and deliver high‑impact sales presentations to prospects.

Required profile

• Bachelor’s degree in Hospitality, Business or related field preferred.
• 3+ years progressive hospitality group sales experience with senior‑level achievements.
• Strong financial acumen, experience managing sales KPIs, budgets and business plans.
• Ability to work varying schedules, including occasional holidays and weekends, and travel to trade shows and client sites.

Required skills

• Advanced proficiency in Salesforce.
• Advanced proficiency in Delphi.
• Experience with sales pace modeling and revenue forecasting tools.