Senior Product Marketing Manager

About the role

Faire is a technology wholesale platform connecting independent retailers worldwide with brands that sell on its marketplace. Product Marketing is a strategic function embedded across the product lifecycle, partnering with Product, Design, Marketing and Revenue to shape programs, develop positioning and messaging, lead GTM strategy and drive awareness and adoption. The company is looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch and grow their remit as business needs shift.

Key responsibilities

• Develop deep customer understanding and turn it into clear, compelling positioning, keeping messaging simple and pushing back on unnecessary product complexity
• Reposition products that already have a story so they land with a new or shifting audience, and hold a coherent narrative across multiple launches
• Own end-to-end GTM strategy from positioning through launch and adoption, shipping directional launches quickly
• Execute across multiple channels, sequencing customer education to drive behavior change at the right moments
• Coordinate cross-functional enablement with Revenue, CX, Lifecycle and others, and act as a customer-centric thought partner to Product, Design, Legal and other stakeholders
• Spend real time with customers, ground decisions in research and feedback, and use AI tools to sharpen and accelerate work

Required profile

• 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement and GTM strategy for complex products
• Track record of building positioning from scratch and reworking existing product positioning, then driving consistency across channels
• Experience building thematic campaigns across product areas, not just siloed launches
• Experience conducting or directing customer research and turning findings into positioning
• Active experimentation with and adoption of AI tools

Nice to have

• Familiarity with how independent retailers or small business owners make decisions
• Two-sided marketplace background
• STEM, management consulting, finance or other quantitative background
• Experience in high-growth or scaling environments where PMM infrastructure was still being built

What we offer

• Pay range of $148,000 - $203,500 per year in San Francisco, plus eligibility for equity and benefits
• Hybrid model: 3 days per week in the office (Tuesdays, Thursdays and a flex day), with remote work up to 4 weeks per year
• Paid time off, recharge days, paid parental leave up to 16 weeks
• Health coverage, fertility and family-building benefits, mental health support, professional development stipends and a retirement plan