Head of Paid Marketing

About the role

Faire, a technology wholesale platform connecting independent retailers with global suppliers, is looking for a Head of Paid Marketing in San Francisco. This is a hands-on leadership role owning the strategy, budget and measurement for all paid channels (search, social, affiliates, display, audio/podcasts, video/CTV), acting as the primary executive stakeholder for paid performance and leading a dedicated team of paid marketers.

Key responsibilities

• Own and scale global paid acquisition across retailers and brands to $xxM annually while hitting payback and efficiency targets
• Define paid's long-term strategic roadmap and build a resourcing and investment framework
• Build a retargeting/remarketing program to drive incremental marketplace GMV and re-engage lapsed retailers and brands
• Diversify the paid channel mix with new channels, backed by incrementality evidence and Finance & Strategy alignment
• Build measurement and attribution infrastructure (incrementality testing, MMM, multi-touch attribution)
• Hire, coach and retain a paid marketing team and establish AI practices that automate core paid processes
• Partner with Creative and Product on a high-velocity A/B testing process, and with Engineering on data pipelines, tracking, tagging and feeds
• Audit and onboard external vendors and agencies that strengthen the MarTech stack

Required profile

• 12+ years in performance/paid marketing, with hands-on expertise across paid search, social, affiliates, display and CTV/video
• Track record scaling 8-9 figure paid budgets while hitting efficiency targets in a fast-growing company
• Proven people leader who has hired, developed and scaled a paid marketing team
• Experience partnering with creative and product teams on A/B testing
• Experience using AI to automate paid marketing testing and operations
• Experience evaluating and managing external MarTech vendors or agencies
• Bonus: brand awareness or upper-funnel campaign leadership, two-sided marketplace experience, international paid marketing at a public company, and experience hardening data pipelines with Engineering

Required skills

• Measurement and attribution: incrementality testing, MMM, multi-touch attribution
• Fluency in modern measurement methodology and comfort partnering with data science on experiment design
• Budget ownership and close partnership with Finance on forecasting and performance narratives

What we offer

• Pay range of $248,000 to $341,000 per year in San Francisco, plus equity and benefits
• Hybrid model: 3 days in the office per week, with remote work up to 4 weeks per year
• Paid time off, recharge days, paid parental leave up to 16 weeks
• Health coverage, fertility and family-building benefits, mental health support, professional development stipends and a retirement plan