Senior Paid Media Specialist (Google Ads, Lead Gen)

About the role

Thrive Internet Marketing Agency, a full-service digital marketing agency founded in 2005 and headquartered in Arlington, Texas, is hiring a Senior Paid Media Specialist for its Demand Generation team. The role owns the paid acquisition engine that turns advertising spend into qualified leads, sales opportunities and revenue. It is remote, with at least four hours of daily overlap with U.S. Central Time.

Key responsibilities

• Own the paid acquisition end to end: strategy, build, launch, optimization and budget pacing across Thrive's own Google Ads account, with targets on qualified leads and pipeline.
• Grow clicks and leads first, then tighten toward sales-qualified leads (SQLs) and closed deals.
• Design a clean account structure (brand, core services, ecommerce, industry verticals, location) so every campaign has enough budget and data to learn.
• Run national and local campaigns side by side, choosing where to go wide and where to focus.
• Own conversion tracking and data integrity: GA4, Google Tag Manager, Calendly and form tracking, call tracking, enhanced conversions and offline conversion imports from Zoho CRM; primary vs secondary actions set correctly.
• Feed CRM lead stages back into Google Ads, set realistic conversion values and move to value-based bidding when volume supports it.
• Protect budget from junk: spam and bot filtering, search partner testing, negative keywords and weekly search-term reviews.
• Build and test offers and funnels with sales and web: landing pages, lead magnets, CRO and A/B tests.
• Test new channels beyond Search when the data supports it: Demand Gen, YouTube, Performance Max, Meta and LinkedIn.
• Report weekly on pipeline, not vanity metrics: spend, leads, SQLs, cost per SQL, pipeline and revenue influenced.
• Turn outside advice into a clear, prioritised plan, document changes, use AI agents and automation for audits, reporting and ad copy, and keep human judgment on key decisions.

Required profile

• Bachelor's degree or equivalent experience in Marketing, Communications, Advertising, Journalism, Information Systems or a related field.
• 5+ years of hands-on Google Ads, including at least 2 years running demand generation or lead gen for a B2B or agency/services business.
• 3+ years of hands-on LinkedIn Ads and Meta Ads for B2B lead gen.
• Proven pipeline results: able to walk through 2-3 accounts owned, showing starting point, changes made and results in leads, SQLs, cost per SQL or revenue.
• Budget experience of $5,000-$25,000+ per month in a single account, with disciplined pacing.
• Fluent written and spoken English, commercial mindset, self-directed and able to communicate clearly with senior stakeholders.

Required skills

• Current Google Ads certifications: Search plus at least one of Performance Max, Measurement or Display; GA4 certification required.
• Tracking: GA4, Google Tag Manager, offline conversion imports and CRM integrations, set up and debugged without a developer.
• Smart bidding judgment: knowing when Maximize Clicks, Maximize Conversions, tCPA or value-based bidding fits and how much data each needs.
• Other beneficial: ChatGPT Ads, Zoho CRM, HubSpot or Salesforce, landing page tools (Unbounce, Webflow, WordPress), Looker Studio dashboards, Google Ads scripts, Microsoft Ads, Claude, and familiarity with ads in AI search surfaces.

What we offer

• Competitive compensation and company bonuses.
• Generous paid time off, wellness allowances and remote work stipends for setting up a workspace.
• Parental leave and a charity matching program.
• Learning opportunities, a collaborative culture and recognition for outstanding contributions.