Senior Media Planner

About the role

Team One, Publicis Groupe's integrated media, digital and communications agency, is hiring a Senior Media Planner in New York. The role leads media planning across larger regional markets for the Lexus Dealer Association (LDA) client, managing plan development across traditional and digital channels and keeping it aligned with client objectives. It also supports the Media Supervisor and/or Associate Media Director on key initiatives and Opt-In programs, with occasional travel for client and agency meetings.

Key responsibilities

• Develop media plans across multiple markets and manage assigned-market LDA financials, including flowcharts, billing discrepancies and vendor negotiations.
• Work with the bullpen to support and/or approve their work on assigned markets, including goal entries, buy authorizations, flow charts and budgets, budget and billing reconciliations and financial discrepancies.
• Maintain digital buys, compile and analyze metrics reports, and review and approve spot buys against provided guidelines.
• Develop heavy up/cut recommendations, keep Master Planning Sheets accurate and up to date, and develop POV evaluations.
• Maintain daily communication with account teams and media buyers, build relationships with the media community, and create and possibly deliver client presentations for dealer meetings.
• Lead special projects as assigned, attend market meetings and present on media strategy and performance.

Required profile

• Bachelor's degree.
• At least 3 years of media planning experience in advertising or a related business; digital media experience is required, cross-discipline experience is a plus.
• Experience presenting in person to a small or medium group.
• Strong organizational, math, analytical and communication skills, with confidence in media knowledge.
• Leadership skills: able to direct junior team members, set timelines and prioritize projects.
• Good time management and attention to detail, able to handle multiple projects and tight deadlines.

Required skills

• Microsoft Excel, Word and PowerPoint.
• MediaOcean (OX), Mediatools/Guideline, Prisma or equivalent programs.

What we offer

• Pay range of USD 60,800 to USD 93,600 per year, depending on skills and experience.
• Medical, dental, vision and disability coverage, 401K and paid time off.
• Parental and family care leave, family forming assistance, tuition reimbursement and flexible time off.