Head of OOH Media

About the role

Baton Corporation, which builds and maintains pump.fun, a consumer crypto product for token creation, discovery and trading, is hiring its first Head of OOH Media in New York. The role owns the out-of-home channel end to end: finding placements, making deals, driving creative with the in-house team and proving results. It is a builder seat, not a buying desk, with direct access to leadership, creative, product and growth.

Key responsibilities

• Own OOH end to end: set strategy, budget and calendar across formats in priority markets
• Pick sites that earn attention and negotiate rates, added value and first look at premium inventory
• Concept OOH campaigns designed to be photographed, posted and covered, and pitch and run stunts when the moment justifies them
• Build the partner bench, pre-cleared formats and production pipeline, and handle production, installs, permits, legal and brand-safety review
• Measure with geo-holdouts, brand and search lift, app installs, social reach and earned media, and build a playbook to scale to new cities

Required profile

• 4+ years in OOH, media or brand marketing with major-market campaigns
• Deep knowledge of OOH formats, inventory, pricing, lead times, permits and the people who control the best placements
• Negotiation instinct, creative judgment and measurement rigour
• Speed and ownership in a lean team, and a native understanding of internet and meme culture
• New York preferred, working in person; must be authorized to work in the United States

What we offer

• Base salary of $250,000 - $400,000 depending on experience and scope
• Bonus structure linked to campaign impact, including token participation depending on level
• Benefits and relocation support to be confirmed
• A founding OOH seat with real budget, approvals in hours and direct access to leadership

To apply, send a résumé and a short example of a model or experiment that changed how advertising budget was spent; no cover letter is needed.