Senior Marketing Events Manager

About the role

GoFundMe is seeking a Senior Marketing Events Manager to lead the execution of its flagship annual conference, Collaborative, and to support a variety of field and brand events. Reporting to the Senior Manager of Experiential Marketing, you will own end‑to‑end conference delivery and collaborate closely with sales, customer success and marketing teams.

Key responsibilities

• Own full lifecycle execution of the Collaborative conference, including production, vendor management, run‑of‑show, ancillary programming and on‑site leadership.
• Manage logistics across all conference elements such as general sessions, breakouts, customer dinners, receptions and executive programs.
• Partner with cross‑functional stakeholders to align audience targeting, programming priorities and post‑event follow‑up.
• Maintain detailed project plans, timelines and budgets while proactively flagging risks.
• Ensure consistent brand standards across all event touchpoints.
• Support field marketing events, roundtables, partner activations and brand programs.
• Handle logistics for sponsored third‑party events, including booth setup and staffing.
• Localize event experiences to meet regional audience needs.
• Track event performance against KPIs, compile post‑event recaps and surface insights.
• Manage vendor and venue relationships, negotiate contracts and oversee day‑of performance.
• Develop process documentation, project trackers and task lists to improve scalability.
• Mentor junior team members and contractors on execution standards.

Required profile

• 5–8 years of experience in event or experiential marketing with direct ownership of large‑scale conferences (500+ attendees, multi‑day, multi‑track).
• Proven ability to manage complex logistics across a full conference footprint, including ancillary events and third‑party activations.
• Strong project‑management skills with the capacity to run multiple workstreams simultaneously.
• Excellent operational judgment and attention to detail.

Required skills