Senior Manager, Social & Influencer Marketing

About the role

MKTG Sports + Entertainment, a global agency within the dentsu Sports International network, is looking for an experienced Senior Manager to join its Content team. The role covers social strategy, editorial content, influencer partnership execution and reporting, and sits within a hybrid setup based near the NYC or Charlotte, NC offices.

Key responsibilities

• Lead the end-to-end process of social strategy development, editorial content, influencer partnerships and reporting, supporting the team across deck writing, concept ideation, briefing, campaign management, copywriting and reporting.
• Recommend talent for influencer partnerships and develop content ideas that support influencer strategies.
• Support drafting influencer contracts with the internal legal team, negotiate fees and manage the influencer relationship from contracting through campaign wrap-up.
• Manage project timelines and deliverables across social and influencer programs.
• Analyze social data and lead the owned and influencer social reports.
• Partner with the sponsorship and consulting team on integrated social strategy and best practices.
• Drive innovative social media approaches based on current and emerging platforms and trends, while keeping close to the sports and marketing industry.

Required profile

• Minimum of 5-7 years of experience in a similar role; agency experience preferred.
• Social media savvy, with a sense of what is trending across social, creator and sports ecosystems.
• Experience writing decks, pitching strategy to clients and leading brainstorm sessions.
• Experience identifying creators and influencers for brand partnerships and building social and influencer strategies.
• Proactive, able to manage projects independently and handle multiple projects at once.
• Comfortable with clients and cross-functional teams, including creative and production, and able to lead client calls and give real-time direction.
• Ability to turn social analytics into actionable insights, with strong project management, detail orientation and communication skills.

What we offer

• Annual base salary range of $85,000 - $100,000, with eligibility for discretionary incentive compensation.
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance.
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.
• Flexible holiday package starting at 20 days, corporate discounts, commuter benefits and cell phone reimbursement.
• Collaboration with colleagues from other offices worldwide.