Senior Manager, Retail Media Growth & Ad Operations

About the role

Dentsu is hiring a Senior Manager, Retail Media Growth & Ad Operations in New York to grow non-endemic advertiser investment in retail media networks (RMNs) and commerce media networks (CMNs), and to build the ad operations that let that growth scale. The role reports to the Group Director, Commerce & Retail Media and partners with the Audiences, Analytics and Account Management teams, agency media planners and buyers, and retail and commerce media network partners.

Key responsibilities

• Build the business case for non-endemic brands to invest in retail media, using sales lift, incrementality, closed-loop attribution and market trends.
• Run audience overlap analysis with the Audiences team, matching advertisers' customers to retailer loyalty and first-party shopper data, including in clean rooms such as Amazon Marketing Cloud and LiveRamp.
• Turn performance and audience data into points of view that help agency media planners shift budget into RMNs and CMNs, and contribute insights to pitches and expansion strategies.
• Design scalable ad operations workflows across managed-service and self-serve products, from campaign intake and insertion orders through trafficking, pacing and reporting.
• Audit campaign setup and delivery processes to simplify, standardize and automate them, and write ad ops playbooks, QA checklists and runbooks.
• Partner with Product and Engineering to prioritize ad platform enhancements and improve self-serve usability, and use automation, AI and ad tech tooling to improve efficiency.
• Lead adoption of new workflows and platform features, including documentation and training, and turn performance data into clear narratives and visualizations for media planners and partners.

Required profile

• 3-6+ years in digital media or advertising, with at least 2 years in retail media, commerce media or shopper marketing on the agency, ad platform, retailer or media network side.
• Hands-on experience with at least one major retail media network such as Amazon Ads, Walmart Connect, Roundel, Kroger Precision Marketing, Instacart Ads or Albertsons Media Collective.
• Track record of building retail media performance narratives that moved media budget, and experience designing or scaling ad operations or campaign workflows.
• Experience leading process improvement within a media, ad tech or advertising operations team.
• Nice to have: experience selling to or planning for non-endemic advertisers, retail media tools and measurement partners, sports/retail/travel/hospitality media backgrounds, loyalty-driven monetization models, self-serve product support, automation/AI workflows, ad server and campaign management platform knowledge.

Required skills

• Comfort with audience data, overlap analysis and retailer first-party data; loyalty data and clean-room experience a plus.
• Data storytelling and influencing without direct authority across media, analytics, account, product and engineering teams.

What we offer

• Annual salary range of $72,000 - $95,000.
• Medical, vision and dental insurance, life insurance, short- and long-term disability insurance.
• 401k, flexible paid time off, at least 15 paid holidays, paid sick and safe leave, and paid parental leave.
• Hybrid work: three days per week in the office for those living near a hub office, with remote options for others.