Senior Manager, Influencer Marketing

About the role

Dentsu Creative is looking for a Senior Manager, Influencer Marketing in New York. The role is critical to the success of the influencer team: you act as the client lead with ownership of strategy and confident execution, overseeing influencer campaigns end-to-end with limited oversight, leading creative brainstorming and guiding strategic direction to meet client goals. You will also manage and develop junior team members in a collaborative, people-first environment.

Key responsibilities

• Serve as the primary day-to-day client contact for influencer marketing initiatives
• Develop, present and optimize influencer strategies across clients and categories
• Forecast campaign impact and KPIs, tying performance to business outcomes
• Review and guide creative concepts, messaging and ongoing optimization
• Manage and mentor junior team members, supporting development and growth planning
• Support influencer negotiations, contracting and legal coordination
• Oversee budgets, invoicing, quality control and compliance, including FTC guidelines
• Analyze performance data and report on progress against client revenue goals
• Identify process improvements and organic growth opportunities
• Collaborate cross-functionally across Dentsu and support new business efforts as needed

Required profile

• 3 years minimum of relevant agency experience
• Proven influencer marketing and project management experience
• Experience managing teams, budgets and contracts
• Growth-minded, collaborative and accountable leadership style

Required skills

• Hands-on experience with platforms such as CreatorIQ, Captiv8 or similar
• Proficiency in PowerPoint, Word and Excel
• Strong communication, organization and prioritization skills; able to manage multiple campaigns at once

What we offer

• Annual salary range of $94,875 - $95,000
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance
• 401k and flexible paid time off
• At least 15 paid holidays per year, paid sick and safe leave, and paid parental leave
• Hybrid work: employees living within commuting distance of a hub office must work from the office three days per week; those outside commuting range may be designated remote