Senior Growth Marketing Manager - Home Services

About the role

Geeks on Site, a U.S.-based technology services company offering on-site and remote technical support to residential and business customers, is looking for a hands-on Senior Marketing Manager with direct marketing experience in U.S.-based Home Services companies. The role plans, manages and executes integrated marketing initiatives that drive brand awareness, qualified leads, service bookings, customer acquisition and measurable revenue growth. It is described as execution plus leadership, with accountability for ROI.

Key responsibilities

• Develop and execute quarterly marketing plans and coordinate marketing specialists, agencies and vendors, managing budgets, timelines and resources
• Manage a mix of channels including paid search, SEO, local SEO, paid social, content marketing, email marketing, marketing automation and website optimization, keeping brand messaging consistent
• Run local and service-area campaigns to generate qualified calls, inquiries and booked appointments, using Google Business Profile, Google Local Services Ads, local SEO and location-specific landing pages
• Work with Sales and Operations so marketing demand matches technician availability and service coverage
• Track and optimize CPL, CAC, conversion rate, ROAS and marketing-attributed revenue, maintain dashboards and report regularly
• Improve lead tracking, CRM workflows, marketing attribution and handoffs between Marketing, Sales and Operations

Required profile

• 5-7+ years of progressive marketing experience, including digital marketing, lead generation and campaign performance management
• 2+ years coordinating or managing marketing teams, agencies, vendors or cross-functional initiatives
• Direct marketing experience with U.S.-based Home Services companies (HVAC, plumbing, pest control, appliance repair, in-home technical support, etc.)
• Proven success generating qualified leads, inbound calls, service appointments and measurable revenue for Home Services businesses
• Ability to manage budgets, prioritize initiatives and communicate performance in business terms
• Excellent written and spoken English, and ability to work with U.S. leadership and global teammates with overlapping U.S. hours

Required skills

• Paid media, SEO/local SEO, content marketing, email marketing, marketing automation and conversion optimization
• Google Analytics 4, Google Ads, Google Search Console and CRM systems
• Preferred: Google Local Services Ads, Google Business Profile, call tracking, and experience with residential technical support or IT services marketing