Senior Business Development Manager - Texas Tech University

About the role

Learfield is seeking a strategic, results-oriented sales professional to join its growing sponsorship team for Texas Tech University. The role leads high-value accounts, oversees complex campaigns and plays a key part in renewals and new business, leading sales from pitch to close and collaborating with internal and university stakeholders. It suits a seasoned closer who enjoys both autonomy and impact.

Key responsibilities

• Meet and/or exceed assigned revenue goals through new business and strategic renewals.
• Own the full sales cycle: prospecting, relationship building, proposals, presentations, contract negotiation, closing and post-sale execution.
• Meet prospective and existing clients at their offices, athletic events or other off-site locations to present sponsorship opportunities.
• Manage a defined book of business, including high-value accounts and key renewals.
• Develop integrated sponsorship proposals across digital, social, broadcast, in-venue and experiential platforms.
• Lead strategic renewal planning and grow existing partnerships with sales leadership.
• Build relationships with university partners, athletic department staff, corporate partners and internal stakeholders.
• Partner with internal teams on campaign execution and fulfillment.
• Mentor junior sellers and support local leadership.
• Represent the property at client meetings, hospitality events, industry functions and athletic events, including evenings and weekends.
• Stay informed on industry trends, sponsorship best practices, brand activations and digital marketing to find new revenue opportunities.

Required profile

• Typically 6+ years of outside, consultative or B2B sales experience, with responsibility for new business and client relationships.
• Demonstrated success managing a book of business and exceeding revenue goals.
• Ability to build marketing strategies tailored to client needs and to negotiate with senior-level decision makers.
• Excellent communication, presentation and relationship-building skills.
• Comfortable in a performance-driven sales environment and able to work evenings and weekends for game days and events.

Preferred qualifications

• Experience selling integrated sports marketing partnerships including major media (signage, radio, social, digital).
• Knowledge of digital marketing platforms, content sponsorship and campaign analytics.
• Bachelor's degree from an accredited four-year college or university.

What we offer

• Medical, dental, vision, health savings account, life insurance and other insurance plans.
• Flexible paid time off of at least 10 days per year, including parental leave and 20 paid holidays.
• 401(k) match and short/long term disability coverage.