Senior Brand Manager – U.S. Market

About the role

Cloetta, Northern Europe’s leading confectionery company, is expanding its presence in the United States. The Senior Brand Manager will lead the development and execution of brand strategies for Cloetta’s portfolio, translating global direction into locally relevant plans that resonate with U.S. consumers.

Key responsibilities

• Develop and implement U.S. brand plans aligned with global strategy while tailoring them to local market dynamics.
• Lead integrated marketing campaigns across media, trade, and shopper channels, ensuring consistent brand positioning.
• Manage relationships with creative, PR, and media agencies, overseeing campaign development, execution, and performance.
• Translate consumer, customer and market insights into actionable recommendations for business decisions.
• Monitor brand performance, campaign effectiveness and brand health, adjusting tactics to drive growth.

Required profile

• Proven experience in brand management or marketing within consumer goods, preferably in a senior role.
• Strong analytical mindset with the ability to turn market insights into strategic actions.
• Excellent collaboration skills to work with global, U.S., and cross‑functional teams.
• Willingness to travel domestically as needed.

Required skills