Senior Account Based Marketing Manager

About the role

Culture Amp, the employee experience platform used by 25 million employees, is looking for a Senior Account Based Marketing Manager to lead its global demand generation team's ABM strategy. The role designs and runs 1:few and 1:many ABM programs across paid, owned and earned channels, optimizes account research via the 6sense platform, and partners with sales and regional marketing leads to drive new logo acquisition and expansion. Most roles are expected to be worked from the local office about two days a week.

Key responsibilities

• Lead the ABM program for the global upper Commercial and Enterprise segments, delivering a consistent, personalized experience across channels.
• Build 1:few plays for top accounts, industry-specific vertical campaigns and programmatic 1:many campaigns.
• Act as global super-user and owner of 6sense, governing segment building, intent keyword architecture and automated playbooks.
• Work with Sales and Regional Marketing Leads to align ABM with localized sales goals while keeping a unified global strategy.
• Set up measurement frameworks and metrics with the marketing analytics team.
• Create bespoke content and messaging for target accounts, industries and executives across email, events, paid media and conversational marketing.
• Research markets, industries and accounts to turn insights into ABM playbooks.

Required profile

• 6+ years of marketing experience, heavily focused on demand generation, enterprise campaigns or vertical marketing.
• 3+ years of Account-Based Marketing in a B2B SaaS environment.
• Proven track record of scaling ABM programs that drive net-new ARR and customer expansion.
• Global mindset, able to manage international stakeholders and localize strategies.
• Strong communication, storytelling and collaboration skills in a matrixed environment.

Required skills

• 6sense (6sense certification highly preferred)
• Salesforce and HubSpot/Marketo
• Looker

What we offer

• Base salary of $122,200-$139,000 USD, plus equity, benefits and, for sales roles, commission.
• Employee share option program, learning programs and coaching.
• Quarterly refresh days, extended end-of-year break and monthly wellbeing allowance.
• Inclusive parental leave from day one, a MacBook and home workspace budget.
• Medical insurance for you and your family (US and UK only).