Sales & Business Development Representative

About the role

Cynet Systems is looking for a motivated Sales & Business Development Representative to generate new sales opportunities through targeted outbound prospecting. Reporting to the AVP of Sales, you will research target accounts, engage prospects by phone and email, qualify early‑stage needs, and schedule discovery meetings for senior leadership.

Key responsibilities

• Build and execute a structured outbound prospecting plan to create new business opportunities.
• Research prospective accounts, contacts, industries and business needs before outreach.
• Conduct cold calls and personalized email outreach to introduce Cynet Systems and start relevant conversations.
• Qualify prospects using defined criteria and schedule qualified discovery meetings for senior leadership.
• Respond professionally to inbound phone or email inquiries and route qualified opportunities appropriately.
• Follow up consistently with prospects who are not immediately reachable.
• Maintain accurate, timely records of calls, emails, outcomes, tasks and next steps in the CRM.
• Collaborate with sales and marketing teams to refine messaging, target lists and outreach cadence.
• Meet or exceed activity, meeting and pipeline‑creation goals while delivering a high‑quality prospect experience.

Required profile

• Two or more years of experience in outbound lead generation, sales development or a related client‑facing role.
• Comfort making cold calls to US‑based business prospects and handling early‑stage objections.
• Clear, confident verbal and written communication in English.
• Experience using HubSpot as a CRM to document outreach and manage leads.
• Ability to research companies and contacts, identify potential business needs and tailor outreach accordingly.
• Experience working remotely with US‑based clients or internal stakeholders.

Required skills

• HubSpot CRM