Research Programs and Market Insights Lead - Product Marketing

About the role

NetApp is looking for a Research Programs and Market Insights Lead to lead its primary research program for Product Marketing and Product. As a senior individual contributor, you will set the research agenda, direct a network of research partners and ensure studies are rigorous and tied to real business decisions. The role is strategic and high-visibility, with briefings to senior leaders and autonomy in a fast-changing environment.

Key responsibilities

• Lead the primary research program for Product Marketing and Product, setting priorities and quality standards.
• Direct research agencies and panel providers to run studies end to end, managing scope, methodology and budget, and review designs and findings.
• Lead research on customer needs, jobs to be done, buyer journeys and decision-making, and synthesize findings into a customer-centered market view.
• Lead market sizing and segmentation research, and structured research such as win/loss studies.
• Brief senior and executive management with clear, decision-ready insight.
• Develop research perspectives on customer and market trends that inform strategy and messaging.
• Guide cross-functional initiatives, apply modern tools and AI to research, and mentor colleagues.

Required profile

• 12+ years in market or customer research, strategic insights or product marketing within an enterprise technology, cloud or data infrastructure company.
• Demonstrated expertise in primary research methodology, including jobs to be done, segmentation, buyer journey and win/loss research.
• Experience directing external research agencies and partners to high quality, and briefing and influencing senior executives.
• Understanding of B2B data, AI and cloud infrastructure technologies and go-to-market models.
• Bachelor's degree in Marketing, Computer Science, Engineering, Business, Economics or a related field; advanced degree preferred.

Required skills

• Primary research methodology (qualitative and quantitative)
• Market sizing and segmentation analysis
• Win/loss research
• Strong written and verbal communication, able to present to technical and non-technical audiences

Preferred: advanced degree, experience leading research programs at scale, and experience applying AI to research and synthesis. The target salary range is $240,000-$268,000, depending on location, qualifications and experience. The company offers a hybrid working environment and a benefits package that may include health insurance, retirement plans, PTO, incentives and equity.