Regional Sales Manager

About the role

The Regional Sales Manager will drive Red Bull’s sales strategy across assigned regions, zones, or banners within a national chain. You will own key account volume, market share, and budget execution while building strong relationships with chain decision‑makers.

Key responsibilities

• Execute distribution plans for priority packages, ensuring alignment with channel strategy and chain directives.
• Sell and manage Red Bull’s pricing program, customizing presentations to meet customer needs.
• Develop and implement annual promotion schedules, supporting each promotion with effective POS materials and displays.
• Customize sales pitches to achieve Quality Points of Distribution (QPOD) targets and evaluate ROI on merchandising solutions.
• Establish a “wiring model” to maintain communication with regional, zone, and banner decision‑makers.
• Ensure compliance with annual Customer Marketing Agreements and manage travel, entertainment, and promotional budgets.
• Collaborate with the Head of Account to analyze ROI for regional programs and adjust strategies accordingly.

Required profile

• Proven experience managing key accounts and regional sales territories in consumer goods.
• Strong analytical mindset with ability to evaluate ROI and budget performance.
• Excellent relationship‑building skills with chain leadership at multiple levels.
• Ability to develop and execute promotional and distribution plans that meet corporate objectives.

Required skills