Product Marketing Manager - Emerging Portfolio Growth

About the role

NetApp is looking for a strategic, AI-forward Product Marketing Manager, Growth (Incubation Portfolio) in Morrisville, NC. You will own messaging and go-to-market activation for a portfolio of emerging and recently acquired products, turning positioning into assets, campaigns and sales plays that bring each product to market. You will work closely with NetApp's sales teams and product marketing peers, and report results to marketing and sales leadership.

Key responsibilities

• Research buyers for each product and build stories showing how each product fits NetApp's portfolio
• Develop sales and marketing assets such as presentations, solution briefs, seller guides, customer stories and web content
• Develop messaging for existing customers of acquired products so continuity is clear during transitions
• Plan and run campaigns end to end: landing pages, email, content offers, in-product promotion, webinars, workshops, event presentations and partner briefings
• Design and run time-bound sales plays with sales leaders for priority accounts and use cases, and deliver enablement to sellers
• Support hyperscaler marketplace and cloud partner programs, and adapt messaging for channel and technology partners
• Measure campaigns and plays, report what works and recommend continuing, scaling or stopping them

Required profile

• Bachelor's degree with 8+ years in B2B technology marketing, including product marketing and hands-on demand generation or digital marketing
• Proven product marketing: positioning, messaging and sales assets that sellers used
• Experience working directly with sales teams to create pipeline
• Comfort with technical products and audiences, ideally in data infrastructure, data platforms or AI
• AI-native way of working: using AI tools to research, draft, analyze and move faster
• Preferred: experience marketing to developers, platform engineering teams or data and AI leaders; open-source software or data technologies; hyperscaler marketplaces and co-selling with cloud partners; bringing acquired or early-stage products to market

What we offer

• Target base salary of $160,000-$175,000 (Raleigh, NC), depending on location, qualifications and experience
• Benefits that may include health insurance, life insurance, retirement or pension plans, paid time off, leave options, performance-based incentives, employee stock purchase plan and/or restricted stock units
• Hybrid working environment with some in-office expectation