Marketing Strategy Specialist

About the role

As a Marketing Strategy Specialist you will activate, coordinate, and optimise marketing programmes for priority audiences and accounts within the Growth Accounts segment. You will collaborate with global audience marketing leads, regional stakeholders, and sales partners to deliver campaigns that align with business priorities, local market needs, and performance goals.

Key responsibilities

• Develop localized messaging for HR, talent management, and workforce learning audiences.
• Execute assigned marketing activities for priority audiences and accounts, ensuring alignment with global strategy and sales priorities.
• Adapt global campaign plans for local market requirements and support effective execution.
• Maintain organised reporting, track performance with analytics tools, and continuously optimise programmes.
• Share learnings and insights across the team and stay ahead of emerging marketing trends.

Required profile

• Proven experience in B2B marketing, demand generation, or account‑based marketing.
• Track record of executing successful B2B campaigns and working closely with sales teams.
• Strong project‑management and problem‑solving abilities.
• Analytical mindset with the ability to interpret results and recommend optimisations.
• Ability to manage multiple projects independently.

Required skills

• Salesforce
• HubSpot