Marketing Project Manager – Brand Stretch

About the role

We are looking for a Marketing Project Manager to serve as the central connector between Global Marketing and U.S. teams. Based in New York, you will drive insight‑driven planning and ensure consistent, customer‑centric execution across all brand touchpoints.

Key responsibilities

• Act as the primary U.S. liaison between Global Marketing and local stakeholders, orchestrating 360° campaign execution across retail, digital, brand and creative teams.
• Build and maintain a U.S. marketing calendar aligned with global frameworks while adapting to local business needs.
• Lead the development of campaign concepts, briefs and localized asset production in partnership with global and agency teams.
• Project‑manage the delivery of in‑store and digital assets, ensuring brand standards and cultural relevance.
• Coordinate influencer and content integration aligned with product launches.
• Define scalable operating models, governance and collaboration frameworks between U.S. and Global teams.
• Establish a structured learning agenda, analyze performance data and translate insights into actionable improvements.

Required profile

• Degree in Communication, Marketing or a related field (or equivalent experience).
• Proven experience managing integrated marketing campaigns in the U.S. market.
• Strong ability to lead cross‑functional teams and manage multiple workstreams.
• Excellent analytical mindset with a test‑and‑learn orientation.

Required skills

• Project management of cross‑functional marketing initiatives.
• Agency and partner procurement, onboarding and day‑to‑day management.
• Development and maintenance of marketing calendars and structured frameworks (e.g., Big Rock methodology).
• Performance analysis and translation of insights into campaign optimizations.