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Marketing Manager

Haystack · Région métropolitaine de New York City

Senior 🇬🇧 English

Job description

About the role

We are seeking an experienced Marketing Manager to lead the development and execution of a comprehensive brand plan for a high‑growth healthcare portfolio. You will shape brand strategy, craft compelling messaging, and drive promotional activities that align with market needs and business objectives.

Key responsibilities

  • Lead the creation and implementation of the annual brand plan, including strategic imperatives, key initiatives, and tactical execution.
  • Develop and launch brand messaging and promotional campaigns that resonate with key stakeholders.
  • Oversee agency relationships, MLR review processes, and budget management for all promotional activities.
  • Conduct market research, monitor competitor activity, and adjust strategies proactively.
  • Partner with Sales and Training teams to build tools and resources for field and inside‑sales execution.
  • Evaluate inside‑sales effectiveness, identify optimization opportunities, and recommend strategic adjustments.

Required profile

  • Bachelor’s degree required, preferably in Life Sciences or Business/Marketing; MBA preferred.
  • 10+ years of healthcare experience, with at least 7 years in commercial roles within pharma, biotech, or medical device companies.
  • Strong analytical capability and comfort working with performance metrics and market data.
  • Proven ability to lead and influence across a highly matrixed organization without direct authority.
  • Excellent oral, written, and presentation skills with strong project‑management abilities.

Required skills

    What we offer

    • Competitive annual salary ranging from $180,000 to $205,000, plus potential incentive compensation and equity.
    • Opportunity to strategize and lead brand growth in a competitive market.
    • Collaborative and inclusive work environment.
    • Support for continuous improvement and professional development.

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    Published 3 months ago

    20 views · 0 interested

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    Haystack

    Région métropolitaine de New York City