Marketing Lead – IT Solutions (Remote)

About the role

GigaKOM is seeking a Marketing Lead to shape and execute its marketing strategy for IT solutions. This fully remote position supports campaigns across California and national/international markets, driving brand growth, demand generation, and partner engagement.

Key responsibilities

• Develop and implement a comprehensive marketing strategy aligned with company growth objectives.
• Define brand positioning, messaging, and go‑to‑market initiatives.
• Design, launch, and optimise multi‑channel demand‑generation campaigns.
• Manage email marketing, digital advertising, and content distribution.
• Collaborate with technology partners such as Cisco, HPE Aruba, and cybersecurity vendors on joint marketing programs.
• Oversee social media, website updates, SEO, and content creation including blogs, case studies, and newsletters.
• Establish KPIs, track performance, and report on ROI and conversion metrics.

Required profile

• Strategic thinker with hands‑on execution experience in B2B technology marketing.
• Proven ability to work cross‑functionally with sales, leadership, and partner teams.
• Strong analytical mindset for measuring campaign effectiveness.
• Excellent communication skills and ability to manage multiple projects simultaneously.

Required skills

• Multi‑channel campaign planning and execution.
• Demand generation and lead‑nurturing tactics.
• Partner and co‑marketing program management.
• Digital marketing tools, email platforms, and content management.
• SEO, social media, and website optimisation.

What we offer

• Competitive compensation with performance‑based incentives.
• Flexibility to work remotely from anywhere in California.
• Opportunity to lead marketing initiatives for a growing technology provider.
• Collaborative environment with access to leading industry partners.