Marketing Director, Brand Culture

About the role

The Marketing Director, Brand Culture will shape PlayStation’s global youth culture strategy, turning emerging cultural insights into a compelling brand narrative. Reporting to the SVP of Marketing, you will drive programs that forge deep emotional connections with the next generation of gamers.

Key responsibilities

• Define a long‑term cultural vision for youth audiences worldwide and identify key intersections with entertainment, music, fashion, and sport.
• Lead ongoing research into youth and gaming culture, evaluating collaborators, creators, and lifestyle categories for strategic fit.
• Embed cultural strategy across Brand Marketing, Partnerships, Social, Influencer, Events, and Creative teams, creating scalable global platforms and activations.
• Establish measurement frameworks to assess relevance, audience engagement, brand affinity, and business impact.
• Partner with senior leaders across the organization, balancing global alignment with local flexibility.

Required profile

• Bachelor’s degree in marketing, advertising, or a related field.
• 15+ years of experience building culturally relevant brands in gaming, entertainment, sports, fashion, music, technology, or consumer sectors.
• Proven ability to translate cultural insights into actionable brand strategies.

Required skills

What we offer

• Opportunity to influence a world‑leading gaming brand.
• Collaborative, fast‑paced environment with global impact.
• Access to cutting‑edge technology and iconic IP.