Marketing & Brand Coordinator

About the role

The Marketing & Brand Coordinator supports the Director of Marketing in driving attendance, membership growth, sponsorship value, and brand awareness for the College Football Hall of Fame. This role coordinates integrated marketing campaigns across digital, social, email, web, advertising, events, and public relations, ensuring projects are delivered on time, on budget, and aligned with organizational goals.

Key responsibilities

• Coordinate execution of integrated campaigns for attendance, memberships, exhibits, events, and education programs.
• Manage campaign timelines, creative requests, approvals, and deliverables while maintaining seasonal marketing calendars.
• Own website updates, landing page maintenance, and email marketing execution, including audience segmentation and reporting.
• Support paid‑media initiatives by organizing assets and liaising with agency partners.
• Coordinate photography, video production, and creation of written content for blogs, newsletters, social media, and promotional materials.
• Maintain brand consistency, digital asset libraries, and on‑site digital signage.
• Assist sponsor activations, community partnerships, and promotional events.
• Track campaign performance metrics, prepare regular reports, and conduct market research as needed.
• Utilize project‑management software to support administrative and cross‑functional tasks.

Required profile

• Highly organized, creative, and detail‑oriented.
• Passionate about delivering exceptional visitor experiences.
• Ability to manage multiple timelines and collaborate with internal teams and external agencies.
• Strong written communication skills for content creation and brand messaging.

Required skills