Marketing and Events Coordinator - Student Living

About the role

A Marketing and Events Coordinator oversees the end-to-end process of marketing events, from initial concept to post-event analysis, at the Limestone Park I&II student living community in Lexington, Kentucky. The role coordinates the community's marketing and renewal strategies to achieve occupancy, revenue and resident retention goals, and covers all activities related to marketing to new students and keeping residents satisfied throughout the housing cycle.

Key responsibilities

• Perform all marketing and promotional activities to achieve revenue and occupancy goals, including community and residence hall tours for prospective residents.
• Develop and implement short- and long-term marketing plans, and run initiatives such as resident referral and employer outreach programs.
• Use on-site property management software (OneSite, Yardi, College House, Entrata, etc.) to track unit availability, leasing activity and resident prospect data.
• Ensure community and model units meet show-quality standards and inspect units before move-in.
• Respond promptly to resident, parent, client and owner concerns, and complete accounting, financial and administrative reports.
• Follow established policies on concessions and specials, and comply with regulatory and safety requirements.

Required profile

• Bachelor's degree in Marketing, PR, Graphic Design or a related field, or at least 2+ years of relevant experience in marketing or event management.
• Knowledge of event planning principles, budget management and logistics coordination.
• Ability to climb and descend multiple flights of stairs and work occasional longer hours on busy days, holidays and weekends.

Required skills

• Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva or similar graphic design tools.
• Microsoft Office Suite, social media, content and email marketing, CRM systems and analytics tools.

What we offer

• Medical, dental, vision, disability and life insurance, plus a 401(k) with company match up to 6% after 6 months.
• Paid time off: 15 vacation days, 4 personal days, 10 sick days and 11 paid holidays, plus birthday off after 1 year.
• Weekly, monthly and/or quarterly bonus programs for onsite property positions, and possible quarterly or annual bonus for corporate positions.
• Onsite housing discount, 6-week paid sabbatical after 10 years, paid parental leave and fertility benefit reimbursement.