Marketing Analyst – Trade & Commercial Focal Point

About the role

We are seeking a Marketing Analyst to act as the trade‑marketing and commercial focal point for Viscosity Oil Company. The role will support the execution of 360° marketing initiatives across the United States and Canada, driving product launches, campaigns and channel‑focused activities.

Key responsibilities

• Develop and execute integrated marketing programs for the Agriculture, OEM, Industrial and Aftermarket segments.
• Plan, launch and monitor promotional campaigns, product introductions and go‑to‑market strategies.
• Analyse market trends, competitive activity and customer insights to inform strategic decisions.
• Collaborate with sales, product and brand teams to align messaging and drive business results.
• Manage relationships with agencies, vendors and external partners, ensuring budget adherence and performance tracking.
• Support pricing, portfolio and growth opportunity analyses.
• Coordinate field events, trade shows, workshops and other customer‑facing activities.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• Proven experience in trade or commercial marketing within B2B, industrial, agriculture or automotive environments.
• Demonstrated ability to manage campaigns, product launches, events and external agencies.
• Experience handling marketing budgets and evaluating campaign performance.
• Strong analytical mindset and ability to work across regional teams.
• Willingness to travel within the United States and Canada.

Required skills

• Advanced Microsoft Excel
• Microsoft PowerPoint
• Power BI