Manager, Marketing Information Architecture (Hybrid)

About the role

The Department of Marketing Technology & Analytics at the University of Miami is seeking a full‑time Manager to own and evolve the information architecture across all digital properties. This hybrid position leads the migration to a new enterprise CMS, ensuring content is organized, searchable and user‑centric.

Key responsibilities

• Define and govern IA frameworks, including taxonomies, navigation, URL structures and labeling conventions.
• Lead content modeling and page‑type architecture within the enterprise CMS, establishing component hierarchies, template definitions and field‑naming standards.
• Oversee the IA migration workstream: legacy content inventory, URL mapping, redirect strategy and phased migration sequencing.
• Conduct IA research (card sorting, tree testing, first‑click testing, navigation usability studies) in partnership with UX and research teams.
• Govern metadata schemas, internal linking patterns and ensure compliance with SEO and AEO requirements.
• Maintain governance artifacts such as naming conventions, decision logs, sitemaps and redirect logs.
• Manage IA specialists and contractors, assigning work, reviewing deliverables and meeting migration timelines.

Required profile

• Bachelor’s degree in a relevant field.
• Proven experience designing and governing information architecture for large digital ecosystems.
• Demonstrated ability to lead cross‑functional teams and manage external vendors.
• Strong understanding of university policies, compliance and internal controls.

Required skills

• Enterprise Content Management System (CMS) expertise.
• Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) knowledge.
• Metadata schema design and URL mapping.
• Content modeling and taxonomy governance.
• Usability research methods: card sorting, tree testing, first‑click testing.