Manager, Integrated Marketing

About the role

Dentsu is hiring a Manager, Integrated Marketing in New York to oversee the development and execution of integrated marketing plans for selected brands. The role aligns with global objectives while addressing local nuances, covering content creation, thought leadership, digital marketing, social media strategy and event execution, so that the brand is represented consistently across all external channels.

Key responsibilities

• Lead the development and execution of marketing plans that combine industry events, digital marketing, social media strategy, product marketing and partnership activities, aligned with brand stakeholders.
• Develop and run an integrated social and digital channel strategy that builds external brand reputation and keeps the brand present and compelling across platforms.
• Use paid social to amplify priority content, reach target audiences and support brand-building goals.
• Serve as the main point of contact for marketing materials, keeping branding and messaging consistent.
• Contribute to annual planning and day-to-day work with cross-functional teams, and work with growth teams to turn out award-worthy case studies.
• Produce digital, social, print and video content that matches the brand's voice and strategy.
• Stay ahead of industry trends and competitor activity to improve marketing continuously.

Required profile

• Bachelor's degree in Marketing, Advertising, Communications or a related field.
• 5+ years of experience developing and executing brand narratives across web, email, social and print.
• Proven success in channel strategy and in managing multi-channel campaigns with measurable brand impact.
• Ability to adapt messaging across customer segments and touchpoints, and to lead omnichannel campaigns with a seamless brand experience.

Required skills

• Content creation and editorial mindset, able to turn ideas into copy, campaigns and creative briefs.
• Experience with Google Analytics, Salesforce / Pardot, Stripo, Kentico or Swoogo is a plus.

What we offer

• Annual salary range of $82,800-$95,000, depending on experience and other factors.
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance.
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.
• Hybrid work: employees living near the hubs (Chicago, metro Detroit, Los Angeles, New York City) work from the office three days a week; those outside commuting range may be designated remote.