Head of Marketing – United States

About the role

Lead Nexo’s growth strategy in the United States, acting as the strategic bridge between local market needs and central teams across paid media, partnerships, creative, web/SEO, lifecycle, analytics and product. You will shape positioning, messaging and channel strategy to acquire high‑net‑worth individuals and expand Nexo’s footprint in the US crypto and finance landscape.

Key responsibilities

• Local Growth Enablement – serve as the strategic link between US market requirements and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics and Product teams.
• Market Intelligence & Channel Mapping – maintain a live overview of the US crypto and finance ecosystem, including publishers, influencers, affiliates, events and regional ad platforms.
• HNWI Acquisition – develop personas, targeting strategies and localized messaging to engage US high‑net‑worth individuals through premium channels.
• Customer Experience Optimization – audit landing pages, onboarding flows, help centre and FAQs, collaborating with central teams to prioritize localization improvements.
• Data‑Driven Insights – translate findings into actionable briefs, test hypotheses and improve funnel performance and growth efficiency.
• Brand Voice – adapt value propositions and messaging to ensure native, culturally relevant communications.
• Brand Reputation & Risk Monitoring – track brand mentions, community sentiment and potential risks, proposing timely responses.

Required profile

• 7‑12+ years in senior growth or marketing roles with deep knowledge of the US market.
• Proven experience shaping positioning, messaging and channel strategy.
• Hands‑on crypto user with strong understanding of local crypto culture, media and terminology.
• Analytical mindset skilled at turning complex data into actionable insights; experience with GA4, MMPs and competitive intelligence tools.
• Strong stakeholder management ability to align global and local priorities.
• Bias for action, structured thinking and high editorial standards.
• Fintech or crypto scale‑up experience with an existing network of relevant partners, publishers and creators.
• Ability to build and mentor a small local team once traction is proven.

Required skills

• GA4
• MMPs
• Competitive intelligence tools

What we offer

• Competitive compensation with performance bonus.
• Hybrid work model.
• Dedicated learning budget.
• Comprehensive health and wellness perks.
• Regular team events.