Head of Marketing

About the role

DriveWealth is looking for a Head of Marketing to own the company’s external presence and growth marketing function as it scales globally. The role will shape the go‑to‑market strategy for a platform that enables partners to offer US equity, ETF, mutual fund and other investment products through mobile APIs.

Key responsibilities

• Design and execute a data‑driven growth marketing strategy across owned and paid digital channels, with KPIs tied to partner pipeline and platform adoption.
• Own the corporate website as a business‑development asset, overseeing content strategy, SEO, messaging hierarchy, conversion optimisation and performance monitoring.
• Develop thought‑leadership content and distribution plans that reinforce DriveWealth’s authority in embedded finance and fintech infrastructure.
• Lead a small marketing team, manage agency and vendor relationships, and act as a strategic marketing partner to the CEO and executive leadership.
• Collaborate with product, sales and engineering teams to translate complex technical infrastructure into compelling narratives for partners, press and markets.

Required profile

• Proven experience building marketing programmes at global platform scale.
• Deep understanding of financial products and the fintech ecosystem.
• Ability to use data and analytics to inform go‑to‑market planning and channel optimisation.
• Strong storytelling skills to convey technical infrastructure to diverse audiences.

Required skills