Growth Marketing Strategist

About the role

At ClickUp you will own the journey from a new signup to a deeply engaged, paid workspace. You will build self‑serve onboarding and lifecycle systems that use AI to deliver the right content at the right time and drive users toward the value of an AI‑enabled ClickUp workspace.

Key responsibilities

• Own the end‑to‑end self‑serve onboarding experience, building in‑app flows, lifecycle emails and product surface messaging that guide new sign‑ups to deep engagement.
• Design, test and optimise paywall, pricing and promo strategies to convert free workspaces into paid plans, running experiments at 3‑5× the speed of traditional marketers.
• Develop systems that surface the AI‑powered Brain² feature at the right moments, measuring adoption and feeding insights back into onboarding and lifecycle loops.

Required profile

• 7‑10+ years of product or growth marketing experience managing post‑signup journeys (onboarding, activation, conversion, retention) for self‑serve SaaS products.
• Proven track record building lifecycle and in‑app messaging systems across complex, multi‑surface products.
• Deep expertise in conversion optimisation, including paywall design, pricing page testing and promotion strategy.
• Strong data fluency – cohort analysis, activation metrics, conversion funnels and behavioural segmentation.