General Manager - University of Louisville

About the role

Learfield is seeking an experienced, strategic General Manager to lead one of its high-profile sports properties and act as the primary Learfield liaison to the University of Louisville's Athletics Department. The role stewards the athletics multimedia rights agreement, manages an advanced portfolio of corporate partners and drives financial performance and partnership strategy. You will lead a high-performing team, oversee day-to-day property operations and guide sponsorship strategy.

Key responsibilities

• Serve as the primary liaison between Learfield and university leadership, building trusted relationships and ensuring strategic alignment.
• Lead the execution and optimization of the multimedia rights partnership in line with institutional priorities and branding.
• Oversee and develop the local team, providing leadership, coaching and development opportunities.
• Drive revenue growth by setting sponsorship direction and developing high-value, multi-platform partnerships.
• Maintain strong relationships with corporate partners, focusing on client satisfaction and retention.
• Partner with university stakeholders and cross-functional Learfield teams on integrated campaigns.
• Lead property-level financial performance, including budgeting, forecasting and analysis.
• Pursue new business opportunities and represent Learfield at campus, community and partner events.

Required profile

• 10+ years of progressive experience in sponsorship sales, sports marketing, media rights or a related B2B revenue-generating role.
• Proven success leading high-impact teams and driving revenue growth.
• Experience managing complex stakeholder relationships, including executive-level university contacts and senior brand partners.
• Experience managing budgets, analyzing performance metrics and making data-driven decisions.
• Willingness to work flexible hours, including evenings and weekends for athletic events or client activations.
• Preferred: experience with collegiate athletics or higher education, and a bachelor's degree.

Required skills

• Marketing strategy across traditional, digital and experiential channels.
• Exceptional communication, presentation, relationship-building and influencing skills.
• Ability to lead through change and coach others in a fast-paced environment.

What we offer

• Medical, dental, vision, health savings account, life insurance and other insurance plans.
• Flexible paid time off of at least 10 days per year, including parental leave.
• 20 paid holidays, 401(k) match and short/long term disability coverage.