Director, Revenue Generation - University of Alabama

About the role

Learfield Amplify, which represents collegiate athletic departments and professional sports teams, is seeking a Director, Revenue Generation to lead the ticket sales team for the University of Alabama. The role trains, mentors and coaches the revenue generation staff and develops and implements revenue initiatives to meet or exceed the annual sales goals set by senior management.

Key responsibilities

• Oversee revenue generation across ticket sales, new donor acquisition, customer service, premium seating, hospitality and other revenue opportunities.
• Lead recruiting, hiring, onboarding and professional development of revenue generation staff, and provide ongoing training, coaching and performance guidance.
• Develop and run an annual revenue generation plan and budget covering sales, retention and revenue growth across customer segments.
• Manage group assets, experiences and inventory to maximize group ticket sales at home games.
• Prepare sales reports and performance analyses to monitor progress, identify trends and ensure sales pacing.
• Build relationships with outside vendors and corporate partners, and partner with the athletic department's marketing staff on promotions that increase attendance and engagement.
• Work with the national Data Analytics team on CRM and database initiatives, data collection, analytics and marketing strategies.

Required profile

• 5+ years of sales experience in collegiate and/or professional sports, including 2+ years in a ticket sales management role.
• Proven track record of revenue generation and achieving sales goals.
• Strong written and verbal communication, leadership, collaboration and customer service skills.
• Ability to work extended hours, including evenings, weekends, holidays and home athletic events.
• Preferred: Bachelor's degree in Sports Administration or a business field.

Required skills

• Proficiency with Microsoft Office Suite.
• Experience with CRM and sales platforms such as ACT, Salesforce, SSB, Microsoft Dynamics CRM, Conquer or Outreach.
• Paciolan and/or Ticketmaster/Archtics ticketing systems preferred.

What we offer

• Medical, dental, vision, life insurance and other insurance plans.
• Flexible paid time off (at least 10 days per year), parental leave and 20 paid holidays.
• 401(k) match and short/long term disability coverage.