Director, Promotions and Loyalty Strategy

About the role

Merkle, a performance marketing agency owned by Dentsu, is hiring a Director, Promotions and Loyalty Strategy in Detroit. The role leads the design of next-generation, interactive loyalty programs that help clients build lasting relationships with their most valued consumers. It works with clients such as global retail, CPG, restaurant, finance, regulated and travel brands, and welcomes remote candidates based in the continental United States.

Key responsibilities

• Lead consulting engagement delivery with a cross-functional team through discovery, strategy, program design, user experience, business case and road-mapping.
• Define strategies that create moments of engagement across the customer lifecycle and build sustainable, emotional connections between consumer and brand.
• Use data and analytics to identify program opportunities, define the business case and outline success measures.
• Build strong partnerships with creative, technology, data insights and account management teams, and develop strong client relationships with key decision-makers.
• Stay current on loyalty trends, best practices and thought leadership.

Required profile

• 7+ years of experience in a strategic role at a management consulting firm, strategic marketing agency, or in marketing/customer strategy leadership for a Fortune 500 company.
• Demonstrated experience in loyalty marketing, retention strategy, customer experience, customer engagement, customer strategy and CRM.
• Strong quantitative skills to build data-driven recommendations and financial business cases.
• Excellent presentation skills, including well-developed PowerPoint, and the ability to tell compelling stories to marketing leaders.
• Leadership ability to lead both engagement teams and clients, and a growth mindset.

What we offer

• Annual salary range of $113,000-$145,000, depending on experience and other factors.
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance.
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.