Director of Social Media & Digital Strategy

About the role

Leads LSU’s primary social media presence, consistently ranked #1 in the SEC and among top public universities. The role shapes strategy, creates platform‑native storytelling, and uses data to drive growth while supporting undergraduate recruitment and research visibility.

Key responsibilities

• Own and evolve LSU’s social media strategy, aligning content with brand, recruitment, and research goals.
• Guide paid social investments and monitor platform trends to keep LSU ahead of the curve.
• Lead creation of original, high‑engagement content and manage an influencer/ambassador program.
• Oversee measurement, analytics, and audience insights to inform decisions and define success metrics.
• Develop and manage the central social media team, establishing standards, governance, and cross‑campus coordination.

Required profile

• Proven experience directing social media strategy for large organizations or universities.
• Strong data‑driven decision‑making and ability to translate analytics into actionable plans.
• Demonstrated leadership of multidisciplinary teams, including staff and student creators.
• Excellent collaboration skills with marketing, communications, and academic units.
• Deep understanding of platform‑specific storytelling and emerging digital trends.

Required skills