Director of Performance Marketing

About the role

The Director of Performance Marketing is a high‑impact leadership role responsible for owning and optimizing all performance marketing channels. This individual will take day‑to‑day ownership of paid media, lead generation, and channel performance, allowing the Fractional CMO to focus on broader brand strategy and executive priorities.

Key responsibilities

• Own all performance marketing channels—including paid search, paid social, display, OTT/streaming, direct mail, and third‑party lead generation—and drive cost‑of‑marketing efficiency.
• Manage the full funnel from lead generation through appointment setting, collaborating closely with Sales on conversion metrics and lead quality.
• Establish real‑time visibility into marketing performance, delivering weekly and monthly dashboards and maintaining a channel‑level P&L tied to revenue.
• Lead internal marketing team members and external agency/vendor relationships, setting performance expectations and developing capabilities.
• Partner with the Fractional CMO on annual marketing planning, budget allocation, and brand positioning to support revenue growth.

Required profile

• 5+ years of performance marketing experience, with at least 2 years in the home improvement or related industry.
• Proven track record managing $3M+ in annual paid media spend with measurable ROI.
• Strong analytical skills and experience building performance dashboards.
• Demonstrated ability to manage and develop a marketing team.

Required skills

• Google Ads
• Meta Ads
• Salesforce (CRM)
• Acumatica
• Multi‑channel attribution

What we offer

• 401(k) retirement plan
• Dental insurance
• Health insurance
• Vision insurance