Director of Performance Marketing

About the role

The RoleSprints is seeking a senior performance marketer to lead its direct‑to‑consumer (DTC) growth engine. This role goes beyond paid media, overseeing the entire customer journey from the first creative impression to repeat purchase, with a focus on profitability and measurable results.

Key responsibilities

• Design and manage paid acquisition campaigns across Meta, Google, TikTok and emerging platforms.
• Develop and execute a strategic allocation of marketing spend to improve CAC, ROAS, contribution margin and LTV.
• Create testing roadmaps for audiences, offers, products and creative, and decide when to scale or pause campaigns.
• Collaborate with brand and creative teams to build a performance‑driven creative pipeline and translate data into actionable briefs.
• Own the commercial performance of the website, driving CRO, A/B testing, and continuous improvements to conversion funnels.
• Lead lifecycle and retention initiatives across email, SMS and on‑site experiences to boost repeat purchase and customer lifetime value.
• Analyze DTC economics, maintain forecasts and model scenarios to achieve $20M+ revenue targets.

Required profile

• Proven experience building or scaling a consumer DTC/e‑commerce business.
• Hands‑on management of sizable paid media budgets with deep expertise in Meta and Google platforms.
• Strong understanding of creative strategy, CRO, merchandising, retention and customer economics.

Required skills

• Meta Ads (Facebook/Instagram advertising)
• Google Ads
• TikTok Ads
• A/B testing
• Conversion Rate Optimization (CRO)