Director of Marketing, Product Planning & Business Development

About the role

Wabtec Vapor Bus Solutions is seeking a Director of Marketing, Product Planning & Business Development to lead its marketing function and act as a commercial bridge between Sales, Engineering, Product Development, customers and business leadership. Reporting to the VP of Sales, the role combines strategic marketing, product roadmap planning, voice-of-customer leadership and business development to strengthen market position and accelerate new product commercialization across OEM, aftermarket and adjacent transit markets.

Key responsibilities

• Lead, coach and develop the Vapor Bus Marketing organization, set priorities and performance expectations, and create and execute annual marketing strategies aligned with revenue, growth and market share goals.
• Drive brand positioning, market awareness, customer communications, trade show strategy and industry events, and establish marketing KPIs and ROI measures.
• Develop and maintain a multi-year product roadmap, lead Voice of Customer activities, and partner with Engineering on new product investments and technical feasibility.
• Conduct market sizing, segmentation, competitive benchmarking, pricing analysis and portfolio profitability reviews, and drive business cases for new products and lifecycle management.
• Identify new business opportunities, strategic partnerships and expansion initiatives, and develop growth strategies for North American and international transit markets, including OEM and aftermarket channels.
• Support key customer relationships and executive engagement with Sales, and lead initiatives that expand market share and improve profitability.
• Partner with Sales on customer value propositions, account strategies and market penetration plans, deliver competitive intelligence, and support customer presentations, executive reviews, product demonstrations and proposals.
• Build sales enablement tools and programs, and collaborate with Engineering, Operations, Supply Chain, Field Service, Finance and Sales on product strategy and launch readiness.

Required profile

• Bachelor's degree in Business, Marketing, Engineering or a related field; MBA preferred.
• 10+ years of progressive experience in Product Management, Product Marketing, Business Development, Marketing or Commercial Leadership.
• 5+ years of leadership experience managing teams and cross-functional initiatives.
• Experience working with engineering and technical development organizations.
• Ability to travel up to 50%; relocation assistance may be provided if eligibility requirements are met.

Required skills

• Demonstrated success developing product roadmaps, customer value propositions and commercialization strategies.
• Strategic planning, analytical, financial and business case development skills.
• Experience leading customer-facing initiatives, executive presentations and market growth programs.

What we offer

• Salary range of $104,800-$149,300, depending on experience, education and market conditions.
• Benefits including health, welfare and retirement coverage, and a possible annual bonus.