Director of Marketing and Customer Experience

About the role

Liberty Boat Group, the largest Freedom Boat Club franchise operator in North America, is seeking a seasoned Director of Marketing and Customer Experience. Reporting to the Fractional Chief Marketing Officer, you will shape marketing strategy, drive member engagement, and enhance the overall boating experience across multiple territories.

Key responsibilities

• Implement the master brand plan in partnership with the Fractional CMO.
• Lead marketing strategy, campaign planning, execution, and budget oversight.
• Own and strengthen the end‑to‑end member experience strategy.
• Use customer insights, NPS data, satisfaction scores, and usage trends to improve programming, engagement, and retention.
• Ensure brand consistency across physical locations, digital platforms, events, campaigns, and member communications.
• Partner with sales and leadership on product positioning, pricing, promotional offers, and messaging.
• Connect member touchpoints to revenue opportunities such as referrals, upgrades, renewals, and retention.
• Lead and support the marketing and member experience team, including brand marketing, member events, Sea Sisters, Freedom Anglers, and external partners.
• Manage external creative, digital marketing, project management, and agency partners.
• Evaluate current processes and recommend improvements for efficiency, consistency, and growth.

Required profile

• 8+ years of progressive experience in marketing, customer experience, or related fields.
• 5+ years of direct people‑management experience, including coaching and accountability.
• Experience in subscription‑based, hospitality, lifestyle, or membership‑based businesses preferred.
• Strong understanding of marketing strategy, campaign execution, brand management, customer engagement, and retention.

Required skills

• Proficiency with CRM systems.
• Experience using marketing analytics tools and data‑driven insights.

What we offer

• Opportunity to lead marketing and experience strategy for a fast‑growing recreation brand.
• Collaborative environment with a focus on innovation and member satisfaction.